As I begin
to write this, I have to remind myself to stay as respectful as possible. However, as my blood begins to boil and my
head hits my hands, I asked myself “Why do charities think and do business the
way they do?” Or “Why don’t the people
who work for charities and are planning fundraisers think like normal business
men and women?” You would think by now, that charities or fundraisers would already understand this important fact but obviously they still think opposite of what is true. As it seems, charity fundraising is the only place where people believe that uneducated people, non-professionals are adequate for this endeavor.
The reason I
am saying this is something that I deal with on a constant basis. Nearly every single day, I am confronted with
someone who works with or for a charity who believes they know how to
effectively and successfully raise money.
Then, when I hear just how much money they raised, I only sit back and
shake my head.
“Why don’t
they ask for help?” “Why don’t they want
to hire someone who understands what is needed?” “Why don’t they use common sense?”
Just this
morning, I received a call from a charity looking for help with items for their
event. Obviously, I told them that would
be easy and we could help them with everything they could possibly want and
more. But then I asked if they were
having a Live Auction. The person on the
other side of the phone said “Yes and we are having Bid-Pal.” So, of course I asked “Do you have an
auctioneer?”
This is
where I nearly fell out of my chair – the answer was “No, we can’t afford it.” So, hold on, you can afford Bid Pal which
will not make you a dime, it just makes bidding easier but when it comes to
having someone, a professional who is incredibly crucial in your fundraising
success, you can’t afford that. I
attempted to explain but she just wouldn’t listen.
Ladies &
Gentlemen – it’s now 2018. Fundraising
has changed drastically. Are you an educated fundraiser? Do you know what the difference between success and failure? Do you know how much money you should raise and how to raise it? If you don’t, you need to consult with a professional.
Successful
fundraising is crucial to your survival.
Having someone stand up in front of everyone and “Act” like an
auctioneer is like asking your mechanic to take out your Appendix. You would never let someone perform something
very important for you if they weren’t a professional!!!
Why in the
charity fundraising world is this simple thought completely backward to how
charities plan and conduct their fundraising business?
Anyone
planning a charity fundraiser should understand that there are 104 Million
charities in the United States. The
beginning – the absolute beginning of successful fundraising is $100.00 Net per
guest. That means if you have 300
people, you should at the very least profit $30,000.00. Do you or have you even hit that mark? Don’t lie to yourself….did you hit it or at
the very least get within a few hundred dollars of it? The last
place you should scrimp is in the planning and execution of your fundraising
event.
As with most
charities, people are asked once a year to plan a fundraiser. Normally, they just repeat what happened last
year without knowing last year’s result.
Or they copy one they attended previously without knowing their result
either.
Please heed
my advice – whether it be BW Unlimited Charity Fundraising or one of the many
incredible Charity Auctioneers across our great nation such as Renee Jones, Jeff Manning or Shelly St. John, etc. - please hire a professional
please.
As
professional fundraisers, we want your event to be incredibly successful for
you and your charity. Plus we also want
to have the ability to help you make it successful.
We, BW
Unlimited Charity Fundraising, study successful fundraising 24 hours a day, 7
days a week, 365 days a year. What you
may think is successful or might be successful maybe exactly opposite of what
is successful.
Have you
ever heard the term “You gotta spend money to make money”? Well, that statement is so true – it’s the
difference between a windfall of fundraising dollars raised and a yard sale.
We would love to help you plan, manage and host an incredibly successful, highly profitable fundraiser. Go to our website and contact us, we would love to meet with you and discuss how we can help. Go to www.BWUnlimited.com.
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