I just have a simple question - are you or is anyone involved in the planning of your event a "Magician" or a "Mind Reader"?
No? Then continue reading - A major problem that occurs when charities or their planners are planning their event is simply this – they think for themselves and not for their guests. Perhaps, this is the WORST practice that anyone could ever do.
No? Then continue reading - A major problem that occurs when charities or their planners are planning their event is simply this – they think for themselves and not for their guests. Perhaps, this is the WORST practice that anyone could ever do.
Let me give
you an example – Charities often plan events with a theme and as an example,
lets say it has a “James Bond 007” theme.
Here is where the problems begin:
#1 – They chose
a menu which matches the theme.
#2 – They contact
us and ask for James Bond items.
#3 – They ask
their guests to dress within the theme.
Now from the
outset, it seems like a very interesting theme however, the reality is simply
this which most planners seem to forget – Just because there is a theme, people
still like what they like and all people are generally the same.
When
planning your event, you have to think for your guests and not for what you
like. This is a common problem and
devastating to the end result.
Let’s say
planners are planning a “German” themed event.
They want a German menu, German drinks and then will inevitably want
German themed items on their auctions along with German music. They may even have it in a German venue. So here are questions to ask yourself:
#1 – Will your
guests like this?
#2 – Will your
guests like the menu?
#3 – Will they
like the music?
#4 – Will they
bid on German themed items?
#5 – Will they
like the venue?
The reality
is simply this again – everyone enjoys the same things – good food, good music
or entertainment and of course, exciting items to bid on.
Since we are
an auction item provider to well over 1,400 charities a year – we are well
aware of what people like…because of all the mistakes we have made in the past. We have planned many events with many
different menus’ – both plated and buffet in many different venues.
In every
crowd, here is a common theme – keep in mind, people are the same in Maryland
as they are in Texas, in Florida, in California, in Alaska, in Michigan and in
Boston.
#1 –
Everyone enjoys a very nice venue.
#2 –
Everyone enjoys great food and plenty of it.
#3 –
Everyone likes good drinks.
#4 –
Everyone likes to be entertained and most commonly, they enjoy a wide array of
music types – that is why I normally suggest a DJ.
#5 – In every
single crowd, there are people who like Sports, Jewelry, exciting décor and
Vacation Packages.
#6 –
Everyone enjoys a well-planned event.
When you
insist that your guest like what you do, you will lose every single time. Try to think for the masses and not for
yourself or your group. Don’t insist
they like what you do or make them like it.
Here is
another issue which I always advise my clients and vitally important when
planning your event. The two most
important aspects to understand that ensures your event is a success – the Venue
& the Menu.
You can’t
argue with me, this is a “What will you do for me” society. The Venue is VITALLY important to the success
of your event. No one wants to go to a
place that is “Less than.”
A common
mistake which if you think about it, makes ZERO sense is that if a charity hosts
an event at a “Lesser or Cheaper” venue and don’t spend much on food or services,
they will make more profit. This is the
exact opposite of what is reality. Here
is why but I want you to ask your husband or wife:
#1 – If you
had the choice – would you go to the American Legion or Ruth Chris Steakhouse
for dinner?
Do I need to
give you the answer? Everyone wants to
go to a nice place, get dressed up and have a great time. Going the “Cheaper Way” will give you a less
than successful event. You can’t mark up
your ticket prices at a less than venue - your guests know what they should be paying and will be angered by paying a high price for a "Less than" menu - and that will immediately hurt your profit or fundraising success - believe me.
The venue is
key but you have to grasp and understand “You have to spend money to make money”
– The venue and menu is the bate to come to your event.
In closing,
when you are planning your event, don’t think about yourself, what you like and
what you want…think about what your guests and supporters would enjoy. Also, remember, the venue is 100%
important to the success of your event –
“You have to spend money to make money.”
Ask yourself this:
#1 – If you
were having legal problems – would you want the best attorney or some guy up
the street to represent you?
#2 – If you
had medical issues – would you want your mechanic neighbor giving you medical
advise?
If not, why
then do charities place people in charge of planning their fundraisers who have
absolutely no experience?
If we can
help you plan an event that will attract many more supporters and give your
guests the event they will love, contact us at www.BWUnlimited.com.
BW Unlimited Charity Fundraising is a North American Charity Fundraising leader in a
convenient “One Stop Shop” setting.
While helping over 1,400 charities a year, we are only charity fundraisers
and don’t do anything else such as real estate auctions, plan weddings or bar
mitzvah’s…we are only charity fundaisers and are the absolute experts in the
field across the country.
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