First do you understand what a “Brand” is? Let’s take for instance Coca Cola, Nike, John Deere or McDonalds – each of these companies developed a logo or a “Brand” which allows just the logo without words, to clearly and quickly identify the company. They pay marketing companies millions to not only develop their brand but to also invent their “Brand Strategy.”
Why should a charity who is fundraising use branding or develop a brand strategy? Because it will differentiate you and your fundraiser from all others in your area.
Here are a few tips which will help you truly brand your event and set you head and shoulders above the crowd:
#1 – Developing a Brand: Many people believe this is called a “Theme.” That’s true but in order for you and your charity to develop a brand, there is more to it. You first have to have a very “Eye Catching” event flyer that grabs people attention. There is a proven scientific concept that says that someone needs to see something (7) times before they act upon it. However, if your flyer is “Eye Catching” by being highly designed, you have a much higher chance of catching someone’s attention than the normal homemade flyers. Plus a very “Eye Catching” Event flyer will impress possible guests and sponsors, showing them your event is of a much higher scale and not like the “Norm.”
#2 – Brand Consistency: Once you have developed your charity event brand, everything surrounding it should remain consistent. That goes from your Facebook Event Header, to your tickets and to your sponsorship flyer. Everything should mirror the other to keep the brand consistent.
#3 – Keeping the “Fun” in “Fundraising”: Remember no one likes “Boring.” By developing a high profile brand through your flyers, as discussed above, your guests will get excited because your brands high appeal factor. They will immediately get excited, creating a “Buzz” surrounding your event. Then they will weigh it against the others in your area. Creating a “Buzz” will create “Fun” – people outside of your circle will also see your well branded marketing materials and also take notice. Businesses will then be drawn in based on the appeal of your branding and also be drawn in because of the “High Appeal” and not like the normal every day, homemade fundraising flyers we all see everywhere. You will be a “Cut above the Rest” and they will want in via a financial sponsorship.
Remember, creating a brand is much more than just a theme. It’s creating marketing materials that set your event a part of all others in such a highly competitive charity fundraising marketplace when everyone is fighting to get people’s attention. Be different, be unique, be a “Cut above the Rest.”
BW Unlimited Charity Fundraising has its own Graphic Design Department which specializes in brand consistency for our clients. We begin with the charity, then develop a title or name of the event then create a graphic design to all aspects of our clients marketing materials – creating a branding strategy for our charity clients across the United States. If you would like to learn more about how BW Unlimited Charity Fundraising can help you create the “WOW” affect, contact us at www.BWUnlimited.com or email George at George@bwunlimited.com – we would love to help you.