This is a question which we get asked 100’s of times and to be perfectly honest, the answer is very distinct. Understanding that we, BW Unlimited Charity Fundraising, is either a part of or helps over 1,400 charities each year, our experience level in regard to event timelines is vast. With over 40 years of combined Charity Fundraising experience, this is all we do – Fundraise for Charities. Unlike many fundraisers (employee & volunteer) who host an event once a year, we spend each either consulting, planning or assisting charities all across North America. Over the years we have been involved in fundraising, we have tried every single way there is over and over and over again determining what is the most successful way to set up, manage and eventually, close a Silent Auction.
The main issue that I want to
convey to our charity clients is - Time Management is the absolute key to your
ultimate success. Time can be good to
you or bad, it's totally up to you. Use
a an event time line along with an overall plan, your guests will appreciate
and definitely noticed your professionalism.
As part of our Event Services assistance, here is what we have learned:
Lesson #1 - A Silent Auction
must be diverse in the items that are present there. However, it cannot appear “Junky” with items
that have little to no value.
Lesson #2 - Silent Auction
items must be intermingled with high quality items in order to support higher
bidding on the lesser items.
Lesson #3 - Sectioning off
the Silent Auction (i.e. Sports items in one section, jewelry in a section,
trips in a section etc.) hurts the bidding of individual items in those
sections. All items should be
intermingled in order to force your guests to review every single item there
instead of splitting the crowd (ie. Sports fans go here, jewelry lovers go
there, those interested in travel go there etc.)
Lesson #4 - When the event
opens, the Silent Auction should be open.
Lesson #5 – The starting bids
should not be high even if the items are of “No Risk” to your charity, here is
the rule of thumb:
1.
Donated Items –
the starting bid should be high enough to be worth it, but low enough to get
the bidding started (BW Items should be started at 20% above the cost to non
profit, Donated items should be 1/4 of the retail value.)
2.
High Starting
Bids – if the starting bids are too high, the first time someone reviews the
Silent Auction, the high starting bids will scare them away and they will not
return to bid later. Plus they will tell
other guests the same. Start the bids
low to inspire bidding and start a bidding war.
Lesson #6 – When should the
Silent Auction close?
a.
The answer to
this "Age Old" question is based on many years of experience and
investigation. Whether a charity follows
our direction is up to them, however, here is the answer:
·
Whether a Silent
Auction runs for 2 hours or 4 hours, the items are only going to receive the
same amount of bids, despite the time it’s opened.
·
When people first
arrive at your charity fundraising event, they do not go to the Silent
Auction. When they do, they browse and
rarely place a bid. They check out
what’s available, identify what they like and then sit back down.
·
A smart bidder
will “Stalk” the items they like and wait to see if anyone bid. Uneducated bidders will immediately place
bids.
·
A smart bidder
will then ask the organizers when the Silent Auction is closing. When that time draws near, they will begin to
“Snipe” the items, watching if there are any bids and placing higher
competitive bids. They will stand near
the item or items waiting for the Silent Auction to close and for other
bidders.
b. How to inspire high bids on the Silent
Auction:
·
When the allotted
Silent Auction closing time draws near, around 20 to 15 minutes prior, someone
should start announcing “The Silent Auction is closing in 15 minutes”…that is
the ALARM CLOCK. At this point, you will
see many of your guests going to the Silent Auction to begin the bidding
process.
·
At 10 minutes, 5
minutes and 1 minute, announcements should be made alerting your crowd that it
is closing.
·
When the time
comes to close it, announce it’s closed.
c. When
to close the Silent Auction:
Ask yourself this, was your
last Check Out process a “Mess”? Do you
think your guests noticed it? Don’t you
think that tells them something about the professionalism of your staff and
ultimately your charity?
·
Whether you leave
the Silent Auction running for 2 hours or 4, the items there are not going to
get any more bids. The bidding starts in
the first hour then ends abruptly a few minutes prior or exactly when the Silent
Auction is closing.
·
We will commonly
close the Silent Auction 15 to 20 minutes prior to the Live Auction for three
(3) valuable reasons:
·
It allows for our
Clerk to tabulate the winning bids in preparation for the Bids in the Live
Auction.
·
It forces full
attention by your guests to be placed toward the next phase of the Fundraising
Event which is normally one of the financially successful fundraising
platforms, the Live Auction and if there is a Donation Plea commonly referred
to as the "Fund a Need."
·
It does not place
any undo pressure on the clerk or anyone involved in the check out process,
providing enough time to tabulate the Silent Auction, the Live Auction and the
Direct Plea. With the bulk of the work
already being completed with the Silent Auction.
NOTE: Commonly, after the Live Auction, guests will
begin to go to check out. However, if
you follow the advice provided herein, you will experience a fluid, stress free
Check Out process at the end of your event.
Remember, allowing your guests to leave your event with a "Bad
Taste" in their mouths due to a poorly ran check out process, will
ensure much less success with tickets sales the following year. Remember, you still have Raffles & Game
prizes to give away...it's about time to complete everything so that your
guests aren't inconvenienced. You do not want a "Mad Rush" from your staff getting the Bids tabulated at the very last minute when everyone wants to check out and go home. Leave them with a pleasant experience.
d. How to
close the Silent Auction:
·
Most important
about this topic is that people are still bidding or watching the items they
bid on. Commonly, active bidders are
standing there near their items waiting for the bid sheet to be picked up to
ensure their victory.
·
Prior to your
event, one (1) person should be tasked with closing the Silent Auction and one
(1) person (commonly the Master of Ceremonies or the Auctioneer) should make
the announcements.
·
When the time is
announced that the Silent Auction is closed, that appointed person should be
noticed by the announcer and pointed out (Ask them to waive their hands so that
everyone can see her/him).
·
The “Closer”
should be standing at Silent Auction Bid sheet #1 then begin to walk down the
Silent Auction picking up the bid sheets.
·
If there are 2 or
more people actively bidding, the “Closer” should allow them to “Bid it out” in
their bidding war. Once the last bid is placed, the “Closer” should confirm it with both bidders then pick up the bid
sheet and continue through the remaining bid sheets.
NOTE: Since
announcements are made (5 total at – 15 minutes, 10 minutes, 5 minutes, 1
minute, Closed), everyone in the room was informed of the Silent Auction
closing. They also see your guests going
to it to bid. If, you do not allow
everyone to place their last bids, you may have to deal with angry bidders – we
commonly hear “I didn’t know it was closing, I wasn’t able to bid.”) Rushing over to the Silent Auction and
quickly removing the bid sheets will stop people in their tracks, especially if
they have been waiting for the last few minutes to bid. Inspire a bidding war, because in the end, you
are hosting a Charity Fundraising event and high bids are vitally important to
you.
By following the steps above,
you will see a marked change in the success of your Silent Auction. Give everyone a chance to get engaged into
your Silent Auction. Create excitement
around it and you will be highly successful at the end. Or not follow the steps above and continue to
see the same result.
If you would like to learn
more about how to plan, set up, manage and especially how to have a highly
successful Silent Auction, contact BW Unlimited Charity Fundraising today at
www.BWUnlimited.com.
BW Unlimited Charity Fundraising is a North American Charity Fundraising Leader in a “One Stop Shop”
convenient setting. With over 40 years
of combined expert fundraising experience, the expert fundraisers study highly
successful fundraising trends across North America on a day to day basis. This allows BW Unlimited Charity Fundraising
the unique ability to provide expert advice to charities on the way and means
to greatly enhance their fundraising goals.
If you would like to learn more about BW Unlimited Charity Fundraising
or how to host a Highly Successful, Highly Profitable charity fundraising
event, contact BW Unlimited Charity Fundraising today at www.BWUnlimited.com.
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