Let me ask you a simple
question – and think about it like this – If I said “Give me $10.00 and I’ll
line up 60 million doors in a field and if you pick the right door, you win $30
Million dollars” would you do it? Would
you even attempt it? See, how to calculate
the odds on winning are two (2) times what the pay out is = $30 million = 60
million chance to 1 that you win. So, do
you have $10.00?
And – the statement you
always here is “You have to play to win”…very true. After speaking to 100’s of people and asking
why they play the lottery, the answer is simple – I just like to play and I
like to Win. Everyone likes to win and
one thing really funny about it is, they normally don’t care what they win –
they just like to Win!!!
The Lottery is a Raffle and
that Raffle funds A LOT. So as a
charity, how can we utilize this method in our fundraising?
Let’s go over the "Plain Hard"
truth:
1 – Today, donated items are
only bringing 1/8 to 1/4 of retail in any Silent or Live Auction across North
America.
2 – Charities commonly
utilize the same donated items year after year, losing the audience for that
item after the very first year…driving the bid amount down year after year. The same businesses and donors donate the same items.
3 – Everyone attending a
charity event is looking for a “Deal.”
4 – Local businesses are
trying to keep their doors open and lights on, if they donate, it’s an item
that truly isn’t selling in their businesses.
5 – Local people attend your
Local Charity Fundraiser with items donated by Local businesses – if your
guests truly wanted those items, they would have gone and bought them,
themselves.
6 – Gift Certificates
utilized in a Silent Auction never get the full amount or the retails value,
they normally only bring 50%.
7 – A common Charity donated
item is a Gift Basket. But, ask yourself
this seriously, how many gift baskets did you give away to your family or
friends this past holiday season? Did
you say Zero or 1? Then why do we as
charities put 10, 20, 30 etc. gift baskets on our silent auctions if you don’t
even use them as gifts?
7 – A donated item truly is
not donated, because there is cost in your time, Gas isn’t free, yet. So if that $40.00 retailed item only brings
$20.00 in your Silent auction, then you deduct your time and expense…
These are the facts,
unfortunately very true and very realistic.
So, if I told you that you could receive 10 times the retail GUARANTEED instead
of 1/8 to 1/4 of retail, would you say I’m crazy or not believe me? I hope your still reading and not calling a
doctor for me.
Using the Lottery story
above, understand that everybody loves to win.
No matter what they win, they just love the thrill of the possibility,
it’s exciting. Raffles are the key to
your fundraising success. Lets say you
are having an event with 200 people, if half the crowd buys a raffle one (1)
raffle ticket for $10.00, you will make $1,000.00!!! The key is only giving away a few nice “Mediocre”
donated items in the raffle.
The key to the success of the
charity event raffle is 1 – it has to be fun to play, 2 – you need fun,
outgoing and energetic people to sell the raffle tickets and most importantly,
3 – it has to be very visual. What I
mean by visual, it has to attract some attention by movement or the display of
it. Plus everybody can buy a raffle ticket.
Recently, we were assisting
the University of Maryland with their Large Scale Gala and we did a raffle
which we are known for across the United States – the “Balloon Raffle.” They utilized 250 balloons. We used 6 Gift Baskets and a Coffee
Maker. I asked a bunch of their
volunteers to tell me their top bids on the items as if they were in a Silent
Auction and the total would have been $325.00.
However, within 18 minutes of the raffle starting, it was SOLD OUT…bringing
a grand total profit to our client of $2,250.00. It always works.
We have a bunch of great
ideas on Raffles, all of which are 100% successful every single time. If you would like to hear about these
blockbuster raffles, contact us at www.BWUnlimited.com. We would love to share them with you.
So…did you figure out which door
you are going to pick?
BW Unlimited Charity Fundraising is a Leader in Charity Fundraising in North America in a “One Stop
Shop” convenient setting. The expert
fundraisers at BW Unlimited Charity Fundraising can guide you and your charity
toward a highly successful, blockbuster fundraising event. BW Unlimited Charity Fundraising can guide
you and your charity through the myriad of fundraising mistakes and pitfalls to
hosting the most successful fundraising event you have ever hosted. Contact us today at www.BWUnlimited.com to learn more.
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