The #1 WORST Enemy of a Charity Fundraising Committee

The worst enemy of a charity planning a fundraiser is “Negativity.”  Negativity has a tendency to spread like a disease if not cured quickly.

There are many causes for negativity in a fundraising committee, however this is what I have seen on many occasions:

#1 – Control – A member of your committee or team may want to be in charge. 

#2 – Destruction – A member of your committee may not like the person in charge and they will do whatever they can to ensure that the event is not a success.  They do this in hopes that the person in charge will fail and look awful, further making them look better.

#3 – Persistent Negativity – Some people are always negative and live a pessimistic life.

#4 – Hidden Agenda – A member of your committee may have been in charge or a friend of theirs was in charge in the past but was replaced by someone new.  If the new person in charge is successful, their failure or their friend’s failure will be revealed even more.  They will also want to see that person removed so that they or their friend can return to that role.

There are many reasons for negativity, however the best prescription for negativity is:

#1 – Recruiting – Look for positive, energetic people who want the event to be a success.

#2 – Tone – Set the tone with the committee right from the beginning. 

#3 – Prevention – If someone on your committee is constantly negative, remove them immediately before it spreads to the other members.

You will waste more energy and time trying to either change their behavior or simply dealing with them in order to keep them happy.  Remember, if they are negative, they will not do anything to help you and your charity be a success.  They will cause arguments and make life miserable for both you and your committee.

Look for people who will support your efforts, not people who will detract from it.  Building a strong team/committee is the most important aspect and the foundation of a successful fundraiser.  Do not just recruit everyone, carefully select an All Star Team.

If you would like to learn more helpful tips on how to plan a highly successful fundraising event from the beginning, check out our website at www.BWUnlimited.com.

Fundraising Tip of the Day: Understanding the need for the Fundraising ...

Explanation: What is the commission percentage or “Cut” BW Unlimited Charity Fundraising receives from a charity fundraising event?

This question is often asked by charities who are asking for our help.  Also, people who attend the large, highly successful fundraising events we host wonder.  They ask other people or just assume that we take a “Cut” of the funds raised.  This assumption comes out of anger they have based on the size and scope of the event as well as how financially successful the event appears to be especially when so many of the guests are making large scale donations.

To answer this question bluntly – We DO NOT take a commission or a “Cut” of any kind.  We charge a very nominal flat rate such as the venue where the event is being held.  No matter how much the charity raises, our service fee NEVER changes.  It does not matter if our client raises a million dollars, we are not compensated any more – just the flat rate.

People often ask “This makes no sense and is too good to be true.”  The reason it makes no sense is due to unscrupulous people who require a “Cut” or a commission for helping a charity.  Our company was founded on one simple rule “Charity First” plus we believe that our integrity means more than our profit.  We do not believe that if someone makes a large donation for our client at a charity fundraising event, that we deserve a “Cut” of that donation.  If I were the person making the donation and found out that the company or the auctioneer received a “Cut” of my donation, I would be absolutely furious and not make any donations whatsoever.

In regard to our company and services, the statement that “100% of the proceeds goes directly to the charity” is 100% true.

In the end, it’s all about ethics and morals.  The right thing to do is always the right thing to do.  If our clients make $50,000.00, $100,000.00 or $1,000,000.00 – our fee does not change regardless and guaranteed in writing.

Are we “Too good to be true”?   We are good and what we say is true, but we are definitely not too good to be true.  Just ask our 1,000’s of happy clients across the country.

In summary – No we do not charge a commission or take a “Cut” of the proceeds raised at our clients fundraising events.

If you would like to learn more about BW Unlimited Charity Fundraising and how we can help you exceed your fundraising goals, contact us at www.BWUnlimited.com, we would love to help you.

Fundraising Tip of the Day: Where small or fairly new charities go wrong.

Fundraising Tip of the Day: Best use of Charity Travel Packages

Charity Tip of the Day: Learn from my mistakes across 25 years of fundr...

The “FREE TICKET” Charity Myth – “BUSTED”

A common myth with charities across North America is in regard to either "Comping" people or giving guests "FREE TICKETS." 

Many believe that "Comping" people a ticket, they will attend your event and spend the money they would have paid for the ticket and more.  It’s also believed that by “Comping” them tickets, they will have the understanding that they need to spend or donate money because they know they were provided the ticket for free.

Many times, charities will give influential or affluent people “FREE TICKETS” thinking they will make large donations.

The next part of the charity myth is that it’s a great practice when a company, group or individual purchases tickets to give away to others, most likely to those who can not afford to attend or purchase the event ticket.

Another part of the myth is called an “In Kind” donation.  Now my definition may be different than yours but what I believe it is, is when someone donates an item in exchange for event tickets of the same value.

MYTH “BUSTED”:  Why is this a bad practice?

First, when you give away “Free Tickets”, you must understand that you are still paying for the cost of their meal and drinks.  In reality, the ticket is not free, you are paying their way ultimately.

Second, when you give someone a “Free Ticket”, there is no clear expectation to spend or donate money.  In fact, over 12 years of professional fundraising, I have never seen this to be true. 

Part (2) of the above is even worse, when people are provided “Free Tickets”, they made no investment and may decide not to attend.  They may want to stay at home, do yardwork or whatever – they spent nothing, so not attending is a clear option.  Think about this point – is it sufficient to have someone buy a table and the seats are empty at your event?  No, it’s not at all.

Third, if someone needs a “Free Ticket” to attend, most likely they can not afford to come.  Do you want someone to attend your “Fundraising” event who can not even afford your event ticket?  No, because they also will not be able to afford to donate or bid on anything at your event.  A mid to high priced ticket is what I refer to as a “Financial” hurdle – if they can afford to buy the ticket, they can afford to donate.  It’s a fundraiser, right?

Fourth, it sounds like a really nice thing to do when an individual or company purchases a ticket to give away to people.  At it’s face, that sounds like such a nice thing to do.  But, if those same people could not afford to come – Refer back to #1, #2 and #3.  You need people to jump over your financial hurdle. 

Fifth, if someone ever says “I’ll donate this item to you that retails for $150.00 if you give me the same amount back in tickets (you are selling tickets for $75.00 a piece.”  The one aspect of fundraising is that donated items historically across North America bring 1/8 to 1/4 of retail in any Live or Silent Auction.  You take the offer and place the item on your Silent or Live Auction and it only sells for $30.00 or less, possibly no one bids.  Let’s say your paying $50.00 a person to the Caterer, you just lost either $120.00 retail in your ticket prices or $70.00 in the true cost.  Do not ever do this.

In closing, remember, you are hosting a fundraiser.  By giving away tickets, you are literally taking money out of your own pocket to pay for that “FREE TICKET” which truly does not exist.  Someone has to pay for it.  Where are you going to take the money from to pay for the “FREE TICKET”?  Are you going to take it away from the mission of the charity?  There is no such thing as a “FREE TICKET” and it is a horrible practice to give anyone free tickets.

Secondarily, even though it sounds nice when someone buys a table or tickets to give them away to the less fortunate, but then the same rules apply.  They may not even come, leaving you with empty seats.  Then, they could not afford to come and won’t be able to donate to your charity.  They will come eat, drink and have fun and that’s it.  Before you give away tickets or “Comp” anyone, think about what we just discussed first prior to agreeing to it.  If you decide to do it, remember I warned you!!!

These strategies and many others are a part of fully understanding successful charity fundraising.  BW Unlimited Charity Fundraising is the #1 source of incredibly successful fundraising in a “One Stop Shop” setting.  There are a myriad of mistakes and pitfalls inexperienced fundraisers make, BW Unlimited Charity Fundraising will steer your charity around them to a successful result.  Contact us today at www.BWUnlimited.com.

The "WOW" Factor - How to “BRAND” your fundraising event

First do you understand what a “Brand” is?  Let’s take for instance Coca Cola, Nike, John Deere or McDonalds – each of these companies developed a logo or a “Brand” which allows just the logo without words, to clearly and quickly identify the company.  They pay marketing companies millions to not only develop their brand but to also invent their “Brand Strategy.” 

Why should a charity who is fundraising use branding or develop a brand strategy?  Because it will differentiate you and your fundraiser from all others in your area. 

Here are a few tips which will help you truly brand your event and set you head and shoulders above the crowd:

#1 – Developing a Brand:  Many people believe this is called a “Theme.”  That’s true but in order for you and your charity to develop a brand, there is more to it.  You first have to have a very “Eye Catching” event flyer that grabs people attention.  There is a proven scientific concept that says that someone needs to see something (7) times before they act upon it.  However, if your flyer is “Eye Catching” by being highly designed, you have a much higher chance of catching someone’s attention than the normal homemade flyers.  Plus a very “Eye Catching” Event flyer will impress possible guests and sponsors, showing them your event is of a much higher scale and not like the “Norm.”

#2 – Brand Consistency:  Once you have developed your charity event brand, everything surrounding it should remain consistent.  That goes from your Facebook Event Header, to your tickets and to your sponsorship flyer.  Everything should mirror the other to keep the brand consistent. 

#3 – Keeping the “Fun” in “Fundraising”:  Remember no one likes “Boring.”  By developing a high profile brand through your flyers, as discussed above, your guests will get excited because your brands high appeal factor.  They will immediately get excited, creating a “Buzz” surrounding your event.  Then they will weigh it against the others in your area.  Creating a “Buzz” will create “Fun” – people outside of your circle will also see your well branded marketing materials and also take notice.  Businesses will then be drawn in based on the appeal of your branding and also be drawn in because of the “High Appeal” and not like the normal every day, homemade fundraising flyers we all see everywhere.  You will be a “Cut above the Rest” and they will want in via a financial sponsorship.

As an example, our client The Unbridled Heroes Project – they work with adopt wild Mustangs from outwest who are being sold for meat and pair them with Veterans who are battling with PTSD.  Understanding that they work with horses but are holding a Gala, we utilized “Denim.”  From that, we developed the “2019 All American Heroes Diamonds & Denim Gala.”  The branding delivers the charity but also creates a fashion statement along with the high appeal via the diamonds and the consistent branding/marketing to draw attention to the event but also to create a “Buzz.”  As you can see, everything is consistent from the main event flyer, to the sponsor flyer, event ticket and Facebook Event Page Header:

2019 All American Heroes Bash benefiting The Unbridled Heroes Project

Remember, creating a brand is much more than just a theme.  It’s creating marketing materials that set your event a part of all others in such a highly competitive charity fundraising marketplace when everyone is fighting to get people’s attention.  Be different, be unique, be a “Cut above the Rest.”

BW Unlimited Charity Fundraising has its own Graphic Design Department which specializes in brand consistency for our clients.  We begin with the charity, then develop a title or name of the event then create a graphic design to all aspects of our clients marketing materials – creating a branding strategy for our charity clients across the United States.  If you would like to learn more about how BW Unlimited Charity Fundraising can help you create the “WOW” affect, contact us at www.BWUnlimited.com or email George at George@bwunlimited.com – we would love to help you.

Charity TV - Golf Tournament Charity Fundraising

Missing the Mark - Alternative Fundraising methods

Over the years, I have spoken to, observed or advised charities across North America.  The numbers are in the 10’s of 1,000’s and continue to grow each year.  I’ve spoken to and helped charities in every state and most of the Canadian provinces.  One single issue comes up all the time, charities or nonprofit organizations trying to find an alternative method of raising funds outside of a Gala or Dinner.

 

I recently spoke with (2) individuals from charities or groups that desperately needed to raise money.  One of these groups was actually deeply in debt and needed to fundraise to get themselves out of the financial hole they were in.  They were calling me asking for help but when I told them what we would do, both decided not to move forward because they feel that there are other ways to raise the funds they need other than hosting a social gathering. 

These charities represent many across North America who believe that “Gala’s” or events like that are over done.  They believe that there are other ways to raise a major amount of money like these events do.  Sadly, they are mistaken and inevitably work harder to raise less.  They will aim all over the target but the bullseye and miss the mark they so desperately need to.

These events are social, people get to purchase a table and be with their family or friends for a fun night out.  They can enjoy great music, great food, drinks and bid/win amazing items.  They also get to support a charity which they feel close to all at the same time. 

Creating an event causes everyone to come and attend and these are normally held on a Friday or Saturday evening.  Guests get dressed up, are relaxed and enjoy the evening out.  Sponsors on the other hand are attracted to such an event for marketing reasons and therefore will make large financial donations just so that the guests see that they support the charity hosting the event. 

When people are relaxed, enjoying themselves they are quicker to open their wallets and hearts to help the cause.  Furthermore, there is no better time to educate the guests on the mission of your charity/nonprofit.

Think about it, who doesn’t enjoy a great dinner and an evening out?  The bigger the event, the larger the attendance will be which equals larger donations and a successful fundraiser.

Give people what they want!!!  Have you seen Facebook lately?  On people’s birthday, they are asking for their family and friends to donate to the favorite charity.  There are GoFundMe pages posted every single day all over the country.  People get overwhelmed and "Numb" to charities because everywhere they turn, they are being approached "Cold" and being asked to donate.

But if you give people a great night out at a very nice place, who wouldn’t want to go to that?  If done correctly, your guests won’t even realize they are donating so much or donated at all.  These types of events are entertaining and that is why they are successful if planned and managed correctly.

If you would like to host an incredibly successful fundraising event, BW Unlimited Charity Fundraising would love to help you.  BW Unlimited Charity Fundraising is a North America Charity Fundraising leader in a convenient “One Stop Shop” setting.  Contact us at www.BWUnlimited.com, we would love to help you and your organization exceed your fundraising goals.

The Fundraising Secret: Successful fundraising is “Common Sense.”

Every single day, I am astounded at some of the things I hear when it comes to charities or groups fundraising locally or across our great country.  For some unknown reason, the people planning the fundraising events turn off their brain when it comes to planning one of the most important aspects of their organization – Fundraising.

See folks, successful fundraising is honestly “Common Sense.”  However, the charity planners shut it off when planning their events.  Why?  Because “Common Sense” goes against what the old school mentality is about successful fundraising. 

Here are some examples:

Example #1 – Charity Entitlement:  Each charity across our country believes people should donate simply because.  That’s correct – simply because.  Whether it’s simply because they asked people or simply because they are great etc.  What they fail to realize (Common Sense) is that there are millions of charities across the country acting the same way.  They fail to realize (Common Sense) that the same people they are asking have also been asked 1,000 times to donate to their causes.

Example #2 – Fundraising Event Planning – Charities believe that everything should be donated.  From the place where they are going to host their event, to the catering and the bar and that the band or DJ should play for free.  However, (Common Sense) if everyone donated to everyone who either tried to hold an event there, who wants them to cater their event or a DJ/Band to play the event, those places or businesses would quickly go under (Common Sense).  Charity Fundraising is Business folks.  Charities should also understand (Common Sense) that if a business is donating, it’s not going to be the best for their guests (Common Sense).  The business will donate what they can afford to donate.  A Venue (place) is in the business of renting out their facility to people and organizations like the charity (Common Sense).  Charities will often host their fundraising events as “Less than” venues thinking that it’s better to go cheap so they can profit more.  Also, charities often will go very cheap when planning the meal their guests will receive and will have a “Cash Bar.”  Then the charity will sell their tickets for an astronomical amount.  But…(Common Sense) affluent people and even middle income people will not go to an event at a “Less than” venue and when they get there, (Common Sense) see the small or cheap meal they are receiving but paid much for (Common Sense) and realize they have to purchase their drinks – They financially shut down (Common Sense).  They think to themselves (like we all would and do) “Well, if I paid “X” amount of dollars for my ticket, that’s enough since I’m not receiving much” (Common Sense).  Then the cash bar (Common Sense) – If people are spending money to buy drinks, where are they not spending it?  With you and your charity !!!  (COMMON SENSE).

Example #3 – Donated Items – For some reason, charity fundraising groups really shut off their brain here but it’s “Common Sense” if you just think about it.  Charities believe that since they are entitled and that every single business should donate an item or items to them, that everything they have in their event should be 100% free.  The problem is again (Common Sense) – there are 104 Million Charities in the United States and businesses in your area are “BOMBARDED” with charities and groups asking for donations.  Business owners can not possible donate to everyone who asks (Common Sense).  So they will often donate items that are not selling in the stores.  Plus it’s local people, attending a local event with items donated by local businesses right?  If your guests wanted to those items, they would go to that business and buy it themselves (Common Sense).  So, they attend your event and you display items they don’t want but will purchase them for a “Deal” (Common Sense).  The charity puts Gift Certificates and Gift Baskets on their Silent Auction and expect people to bid high at retail or above – but they NEVER EVER do !!!  (Common Sense).  Have you ever bought yourself a Gift Certificate?  How many Gift Baskets did you give away to your family or friends over the holidays?  The answer is NO or NONE (Common Sense).  But the Fundraising event planners forget this very important aspect and shut off their “Common Sense.”

Here is another secret – When planning your event, think as if you are a guest there.  What type of venue would you like to go to and what would you like to eat and drink, what would you bid on….than plan your event accordingly.  Simply use “Common Sense”!!!

BW Unlimited Charity Fundraising is a charity fundraising leader in North America in a convenient “One Stop Shop” setting.  If you are planning a fundraising event and want to be ridiculously successful as all of our clients are, contact us at  www.BWUnlimited.com – we would love to help you.

The “Reality” of Donated Items: What is the true value of donated items?

Before I give you the answer, just imagine these facts:

#1 – Today there are 104 million registered U.S. Non Profits – many have charities which could be considered sub-charities for which there are at least 50 million.  Adding those into the 104 Million, we are now up to 154 million, and then consider the “Benefit” events.  A “Benefit” Event is when a group of people organize a fundraiser for a specific cause which is NOT a charity such as storm damage, illness of a child etc.  Adding these “Benefit” events, we are now nearly 200 million charities or organizations across North America holding fundraisers.

#2 – The U.S. Census reports that there are 27.9 million small businesses in the U.S. with a total of a little over 65 million total businesses.

These are facts reported by the Small Business Administration, a part of the U.S. Government – you can find these facts by simply running “How many businesses are in the U.S.” on Google. 

Comprehending and fully understanding what this means is that for every business – there are a total of (3) more charities. 

Each one of these businesses are owned and operated – 27.9 million are small businesses. 

Let’s pause for a minute – as you can already agree, the number of charities compared to the number of businesses (especially small businesses) are staggering, don’t you agree?

However, here is the reality – most charities across the United States still believe that fully donated items are the only way to hold a successful event.  They believe that businesses should fully donate items because they are deserving – which they are.

Here is the myth – Charities believe that fully donated items are 100% free and that they will either raise 100% of the value of the item and again, that this is the only successful method fundraising and that utilizing items they have to “Pay” for is unsuccessful.

Hold on – here is where you won’t want to hear the “Reality of donated items and their true value.”

The Reality:

This video is a client in Twin Falls Idaho speaking about the "Reality of Donated Items" - This is not us saying it, it's a charity!!!

The reality is, businesses across the country are BOMBARDED by charities requesting they donate items for their charity fundraiser. 

***BW Unlimited LLC. did a comprehensive 3 year study comparing the success rate of donated items while also interviewing well over 500 business owners about this topic.

The reality is this – business owners cannot possibly donate to every single charity, organization or group who asks for a donation.  Many companies have put “Stop Gaps” in place to deter or defer these requests.  They use the method of telling these groups to go to their website, fill out a form or provide them a form and it will be sent to their corporate office who will determine if they will donate.  They know that 80% of people will not complete the task and it also allows an entity away from their business to say “No.”  It’s simply a “Brush Off.”

Next, we must understand that business owners (especially small business owners) must pay their bills to keep their lights on.  They cannot possibly donate to everyone because they have to keep their doors open.  Business owners report that they will commonly donate items which are not selling in their stores – basically items no one wants.

Charities are still repeating the very old but untrue statement of “It’s tax deductible” when the reality is that businesses can only claim 30% of their donations and after that…they are losing money.  That statement is simply FALSE.  This changed when President Obama changed the tax laws.

Consider this as well – A local charity is hosting a fundraiser in a local place with local people attending the event.  If the guests wanted those items, they would have gone and purchased them themselves.

Common items you see in every charity fundraiser are – Gift Certificates/Gift Cards and Gift Baskets.  However, ask yourself these questions and answer truthfully:

#1 – Have you ever bought a Gift Certificate – for yourself?  No.

#2 – How many Gift Baskets did you give to your family or friends for the Holidays?  No.

The 3 year study proved this to be true.  The reason these items are not successful in charity events is based on the very first word in their description “Gift.”  People purchase these items to give as “Gifts” but not for themselves.

Donated items, across North America, are only bringing 1/8^th to 1/4  of their retail value.  At the very most, very uncommon, will bring 50% of their value. 

If you are the charity, deduct the time and fuel costs to get these items.  If you are being true to yourself and being open minded, are these items “Exciting” or do they appear to be like a “Yard Sale” without a theme?

Simply put ladies and gentlemen, if you still believe donated items are the best way to raise money, you are unequivocally mistaken. 

Then add in this – Rarely do business owners donate anything of great value.  If they do, they are most likely a part of the charity.  However, (This is a very real scenario and we have witnessed it first hand), imagine when the item that they donate does not raise 50% of its value, what does that say about the business who donated it?  It actually “De-Values” their store and their items.  We have witnessed donors get up in anger and leave the fundraisers.

I know you’re asking me this question now “So are you saying donated items are bad?”  No, not at all – but there is a way to ensure they are successful and still bring 100% of their value if not more – Raffles.  Raffling donated items ensures full value since everyone will purchase a raffle ticket.

Another common mistake that charities continue to do is to use the same donations year after year.  The very first year, the item will bring it’s maximum bid, the next year the audience gets smaller and smaller which means less and less money is raised using the item or items.

To summarize – please understand the facts surrounding the “True Value of Donated Items” and the reality of charity fundraising before you make an assumption or a mistake with your next charity fundraiser.

If you would like our help maximizing your next charity fundraiser, raising above and beyond your goals – contact us, we would love to help you.  Understanding the “Reality of Charity Fundraising” is part of the road to your success.

BW Unlimited Charity Fundraising is a North American Charity Fundraising Leader in a “One Stop Shop” convenient setting.  Contact us at www.BWUnlimited.com.

Charity Myth "BUSTED"

Charity Myth "BUSTED": Many charities believe that it is a bad decision to utilize auction items which are "consigned" - OR - the employees of the charities believe that the charity itself has a rule that they can not use them. The question is why? ✔

To prove this is a myth and/or a mistake, answer these and see if it makes sense:

❌ Aren't employees of the charities paid to help them raise awareness, ultimately raising funds?

❌ Does the charity pay a landlord to rent office space?

❌ Does the charity pay for office furniture, a copier, supplies and marketing materials?

❌ When holding a fundraiser, does the charity pay the venue, pay for food & drinks and then mark up the cost of the tickets?

❌ Some charities attest that their donated items sell for their retail value if not above, however can not prove this to be fact.

❌ Charities rarely know their fundraising event "Net" but report the "Gross" to their Board of Directors.

❌ Does the charity pay for Decorations, a band or DJ?

The answer to all of these questions is "Yes." So why then when making the most important decision about the items which will raise them the maximum amount of money have to be donated or free?

✔ Without checking the reality of the bids, isn't it true that charities never go back and check the winning bids on the donated items in comparison to their retail values?

Does that make sense? It's common sense here.

✔ Do charities track what the "Free Items" actually cost? They sell for 1/4 of what they are worth, many don't sell at all, the time it took to get donated items plus the fuel expenses?

✔ Charities who believe this is a wise decision further decise to agree to major expenses up and to the point when the most important part, fundraising is at play. They pay for everything else but the items they need to raise the money with.

✔ The Answer - A (3) year intensive study across the United States proved that donated items only bring maximum bids of 1/8th to 1/4 of their retail value and many do not receive bids at all.

✔ Charities host local events, with their guests are from the same area with items donated by local businesses.

✔ The facts are that if the guests wanted those items, they would have gone and bought them theirself.

✔ During the study, 175 business owners were questioned about their donation habits: All reported that they are repeatedly asked for donations and can not give to everyone. If they do donate an item, it is something that is not selling in their stores.

These are facts, this is reality. So why then do charities believe this is a profitable way of fundraising?

If you would like our help or would like to contest this, please comment below or contact us at www.BWUnlimited.com.
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