The Reality of Charity Fundraising - Are you listening? www.BWUnlimited...

BW Unlimited & Bidr - an incredible partnership for charities across Nor...

How do we get Financial Sponsors for our Charity Fundraising Event? www...

"Nickel & Dime Fundraising" - Why do small fundraising attempts negatively affect your ultimate success.

How to Host a HUGE Fundraising event

5 easy methods to effectively advertise your Charity Fundraiser

How & where do I advertise my Charity Event?  That is a question I hear ALL THE TIME.  The reality is, the “Old Norm” is gone, dead, dust in the wind.  What do I mean by the “Old Norm”?   Well here they are:

#1 – Print Adds in the Newspaper

#2 – TV Commercials

#3 – Billboards

#4 – Hanging Flyers in local convenience stores.

I know what you’re saying about #2, how can that be true?  There are 1,000’s of TV Commercials, very true but do you have a Digital Video Recorder (DVR)?  If you do, which most do, what do you do when you are watching your favorite show and a commercial comes on?  You hit the Fast Forward button don’t you?

The answer to the question is simply this – Facebook & other social networks.  Facebook is definitely leading the charge. 

The entire world is on Facebook just waiting to be talked to.  You have to learn how to use Facebook and how Facebook works in order to be truly effective.  But Facebook is the single most powerful tool you have in your charity’s arsenal.  Plus – it’s FREE!!!

 

Seriously, if you're not on Facebook, chances are, you're not even reading this Blog!!! 

If you have an event flyer, here are some simple methods to use to draw attention:

#1 – Your flyer must “POP” – and not be just a simple Word Document.  It must grab

attention and be different than the rest.

#2 – Post your flyer everywhere you can – meaning, Facebook, Instragram, LinkedIn etc.

#3 – Once your flyer moves down your Facebook wall, reshare it back to the top.

NOTE:  It is a scientific fact that someone needs to see something seven (7) times before the act upon it.

#4 – Get your friends or other people involved in your charity to post your flyer as well.

#5 – When you post the flyer, ask your friends to also “Share” it.

Using these five (5) methods, you will be able to advertise your event from wherever you are, to the entire world – more importantly FREE.

If you would like to more valuable and effective ways to advertise your event and what type of flyer grabs people’s attention, contact us at www.BWUnlimited.com, we would love to help you.

BW Unlimited Charity Fundraising is a North American Charity Fundraising Leader in a “One Stop Shop” convenient setting.  BW can help guide you toward a very successful event, ensuring you do not fall into any of the fundraising pitfalls that surround you. Contact us at www.BWUnlimited.com to learn how we can help.

Episode #32 - Unsuccessful Alternative Method Fundraising - www.BWUnlimi...

Episode #30 - Why Charity Aucton Items work

The “Grinch” who stole your Success

The Grinch who stole Christmas is probably one of the most popular Christmas movies of all time.  Then after Jim Carrey brought the cartoon into reality, the popularity of the movie skyrocketed.  But as in the movie, the Grinch’s job was to ruin a merry Christmas for everyone.  And with fundraising event planning committee, we all have a Grinch.

If you’re reading this, I bet you already are thinking of your very own Grinch.  You know the Negative person who is the wet blanket.  “That won’t work”, “I don’t like that idea”, “We shouldn’t do that”, “I disagree”, “What happens if we don’t sell tickets” and on and on and on.  I see them all the time; in fact, sometimes it’s even the person in charge of the event or the charity.

When I’m initially meeting with a charity, I try to shake the trees to find the hidden “Grinch” because there will always be one or several.  Here are several reason why there is always a “Grinch”:

#1 – They were in charge in previous years of planning and hosting your fundraiser.

#2 – If your NEW ideas are successful, that means they were not.  No one wants to look bad.

#3 – Fear of change.

#4 – Fear of the unknown.

#5 – Fear of Failure.

All of the above are viable reasons why “Fundraising Grinch’s” exist.  But, you shouldn’t let them deter you.  Build a committee around positive, supportive people.  Building a happy committee is the key to your overall success. 

Your “Fundraising Grinch” will be the “wet blanket” and their negativity will take over your committee.  The best way to change them, is don’t even try.  Recruit the people you need to be successful and will support the mission you are on.

Remember – NO FUNDRAISING GRINCH’S.

BW Unlimited Charity Fundraising is a North American Charity Fundraising Leader in a “One Stop Shop” convenient setting.  BW Unlimited Charity Fundraising can and will assist you by helping you build a positive, educated, supportive committee who will carry out the mission of the event toward its ultimate success.  To learn more, contact us at www.BWUnlimited.com.

Episode #28 - Kids Sports Team Fundraising

Episode #25 - How speeches negatively affect your fundraiser

Why were they successful – a True Success Story

This is the true story of success in regard to charity fundraising.  I will tell you exactly why it was successful but here is the back story:

Several months ago, I was asked by Frances Straka (who is my part of my family) if I would help her and a few of her friends hold a fundraiser for a young boy battling cancer – Austin Harrison.  Of course, I agreed and scheduled to meet with them.

When I went to meet them, I was a little taken aback because they were all much older and didn’t understand the importance of Social Networking or Marketing.  The “Them” were only four people in total – Only FOUR (4) (NOTE THAT).  However, after talking for nearly an hour, the planning began.

The committee quickly rose to well over 20 active committee members.  Everyone did their fair share of the work, but a couple quickly rose to the top – Phil & Angela Dicke.  Angela became the Ticket Chair person and was my main point of contact, she handled everything.  Phil himself sold well over 30 tables of 10.  Those two were Rockstars!!!  But the committee became a fundraising “Dream Team.” 

At their event, they had over 640 people in attendance with more donated items than you can imagine.  Everyone did exactly what they were supposed to do and more.  With that many people in attendance, Check In was extremely smooth.  The raffles were incredible because the committee made them happen.  The Live & Silent Auction did absolutely fantastic!!!  Check out went just as smooth, truly everyone did absolutely fantastic.

They had twice the amount of people they thought they would have, raised more money than they could dream of and the event ran as smooth as silk.  In fact, many of the guests asked when was the next one. 

Why was it so successful from beginning to end?  The answer is very simple – the committee members were not experienced fundraisers and started out with zero negativity.  Here is the straight answer why they were successful – Because they listened to me.  They followed the exact direction I gave them, no more no less. 

Novice fundraisers (those that only one or even a handful of charity events) have no preconceived notion or ideas of what they should do.  However, the truly novice fundraiser has no experience and zero preconceived idea notions.  They merely follow direction.  What happens is, a Novice Fundraiser begins to plan their event, despite having professional assistance, the same way they have planned the few others.

If you are an experienced fundraiser and your previous attempts have been not as successful as you wanted them to be, perhaps you should open yourself to new ideas and think like you have never done one at all.  Do exactly like the Rockstars did above, ask for help and follow the direction given to you to the “T.” 

 

 

If you would like the same assistance as they did above, contact us today, we would love to help at www.BWUnlimited.com.

BW Unlimited Charity Fundraising is a North American Charity Fundraising leader in a “One Stop Shop” convenient setting.  The charity fundraising experts as BW Unlimited Charity Fundraising will guide you through the myriad of fundraising pitfalls, lessen the amount of stress by providing a fundraising plan and a detailed, easy to follow strategy.  If you would like assistance, contact us at www.BWUnlimited.com.

“One Bad Apple Spoils the whole Bunch” - Infestation of Negative thinking

Lately, I have seen major differences in both Positive and Negative Thinking, especially when it comes to charity fundraising. 

When I initially begin consulting or speaking to a charity about assisting them plan and host a fundraising event, the very first thing I look for is NEGATIVITY.  If there is any negativity either with the person or people I am talking to and not shear positivity and motivation, it sends us a huge “Red Flag” of Disaster.

Negativity can and will infest a fundraising committee like roaches, soon taking over the entire thought process of everyone involved.  There is no point to negativity when it comes to fundraising, in fact, negative thinking is what separates the large, more profitable charities from the small unsuccessful non profits.

Case in Point – We are going to use a “Real Life” Scenerio of three (3) Fundraising Committees (this is real):

Committee A – Committee “A” is actually comprised of two (2) women only.  Committee “A” is 100% positive and more importantly, is hosting their very first charity fundraising event.  Their cause is based on local government.

Committee B – Committee “B” Is a very well established, large group of people.  These people meet on a regular basis and their group is based around a well-established “Lifestyle.”  They have held many fundraising events, however, those events were not as successful as they should have been.

Committee C – Committee “C” started out as three (3) 70 yr. old women.  They wanted to host a “Benefit” fundraiser with no background, no experience in Charity Fundraising and were a little hesitant at first but wanted to follow successful direction.   

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Committee “A” & “C” are and were 100% positive with “ZERO” negativity.  However, Committee “B” is quite honestly, infested with Negativity. 

Committee “A’s” event is scheduled for Feb of 2016 – they already have over 400 tickets sold and an enormous amount of donations.  “Negative” thinkers would say “Oh it’s because of the cause” or find some other reason why they are successful – the cause ladies and gentlemen is constantly attacked in the Press. 

Committee “C” event already occurred.  There were well over 600 people in attendance and raised more money than even they dreamt of.  Their event was an overwhelming success.

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Committee “B’s” event has not occurred and the fundraising committee has not even engaged yet.  Their large committee is racked with negativity around every turn.  Their event is before Committee “A’s” but to date, they have barely sold tickets.

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Why is this the case?  Committee “A” & “C” were and are 100% positive and filled with motivation to be successful.  Committee “A” & “C” listened and did exactly what they were instructed.  Their positive demeanor and the ability to follow direction is what is making them as successful as they truly deserve to be.

Even more importantly, Committee “C” started out small but followed direction and built a large positive thinking committee simply by asking others to help them and furthermore, not allowing negative thinking to take over their committee.

The moral to the story – When a committee focuses on the negative possibilities, negative results are what they will find.  Negative thinking, especially at the start of the planning stages will absolutely ruin your chances to be successful – I’ve seen it time and time again. 

 

Negative thinkers will always point out reasons why others are successful and they are not.  They will point out the "What If's" and put fear in the hearts and minds of others involved.  They will focus on the minimum expectations and not have a "Shoot for the Stars" mentality.  Negative thinkers will pull others into them to support their negative rationale.

Build a committee of positive, motivated thinkers.  Squash negative thinking by focusing solely on the positives.  Remember the old saying “One Bad Apple Spoils the whole Bunch.”  Seek out fun loving, helpful people who love to get involved no matter what the cause.  Build a committee that supports each other instead of tearing you and your success down.

BW Unlimited Charity Fundraising is a North American Charity Fundraising Leader in a “One Stop Shop” convenient setting.   BWU assists charities by guiding committee’s around the myriad of negatives and pitfalls toward hosting a highly successful fundraising event.  To learn more, contact us at www.BWUnlimited.com.

 

When Donated Items Attack!!!

I have seen it all when it comes to donated items.  Sometimes, I sit back and scratch my head wondering why in the world charities would even ask for some of the craziest donations.  But, as a fundraiser, I totally understand their mentality.  Volunteers going after donations always have the best of intentions and always think “WOW, this is going to help us raise of ton of money!!!”

I hope you’re reading this and honestly listening to my advice.  So, let me give you a very real life scenario.  You ask a business to donate and they tell you it’s retail.  Volunteers think that’s the price it’s going to bring at their event.  But the reality is, it’s only going to bring 1/3 of the value.  This is “Reality of Fundraising” ladies and gentlemen.

No one attends a charity event looking to purchase a “Tax Preparation” or “Life Coaching Sessions.”  They will always do bad.  Items which are not “Exciting” will always crash and burn.  What is the most important issue to understand is, what will that tell the Donor?  I have seen Donor’s get up and leave the event because they were angered how little their item went for. 

Another issue is, I have seen many times charities listing the retail value of an item both with the item and prior to it in their inventory.  Charities are under the false impression that because the item or items retail for a price, that that is what it will or should bring in the Auction – FALSE.  If you list the retail price with the item, you are telling the possible donors to not bid anywhere near that – EVERYONE IS LOOKING FOR A DEAL. 

Also, understand that when businesses donate an item to you, they are more times than not giving you items that are not selling in their stores.  Be smart about what you’re going after, just because it’s donated doesn’t mean it’s good.  The last thing you want to have is an auction that looks like a “Yard Sale” or “Flea Market.”  Keep in mind how the donor will feel if the item brings very little or doesn’t sell. 

There are definite ways to ensure that you and your charity receives “Top Dollar” and more for donated items.  If you would like to learn how, contact us today at www.BWUnlimited.com.

BW Unlimited Charity Fundraising is a North American Charity Fundraising leader in a “One Stop Shop” convenient setting.  BW Unlimited Charity Fundraising can help you plan, manage and host your next charity fundraising event so that your event is the best it can possibly be.  There are many mistakes novice fundraisers make while planning their fundraisers, BW Unlimited Charity Fundraising will direct you around all the pitfalls to a very successful event.  Contact us at www.BWUnlimited.com.

 

Experiment - How to plan & host a highly successful fundraising event

We are going to do an experiment and here is what we are going to test.  Now, before I explain what the experiment is, I first have to explain to you what we know the result will be – INCREDIBLE SUCCESS!!!

Every day, I scream at the top of my lungs “Charities are doing it wrong.”  What I’m talking about is, charities all across North America plan their event around the charity and about the charity.  As you know, I am a very direct kind of guy which some people like but most people don’t.  Being direct, I say something on a very routine basis that truly makes people mad, here it is “People don’t care.” 

So with that in mind, let’s talk about an event being held on February 5^th.  The area isn’t important; the charity isn’t important – what’s important is this – if the people who are a part of the charity LISTEN!!! 

But, so that I’m providing you the information, it’s for the Prince George’s County Police Department K-9 Unit. 

I can hear it now “Well people will support it because of the dogs…awwww” – No, WRONG!!! 

Here is what I am doing; I am “Branding” the event.  Making the event memorable by giving it an image.  We are calling it the “2016 Blues Brothers Bash.”  Get it, “Blues Brothers”….brothers in blue?  Now, this event will most likely sell out at 700 people.  In fact, I’ll guarantee it.  But – here is what the Experiment is – if we create an event that’s not about the charity, what happens? 

By doing this experiment and sharing it with you, I am going to show you why charities are going wrong today.  The issue is, there are over 104 Million Charities in the United States.  Charity Fundraising is a competition!!!  If there wasn’t true, charities would walk out to their mailbox each day and pull out a huge stack of envelopes which have big checks in them.  Let’s be real for a second, it just doesn’t happen. 

For instance, just last night I met with a charity that is having a problem growing their attendance.  Amongst a few other reasons such as an abnormally high ticket cost, the charity was trying to advertise the event as all about the charity and not about the event.  That’s the reason people aren’t coming!!!

So, let’s sit back and watch as this unfolds.  Guaranteed, doing it the BW Unlimited Charity Fundraising way, it sells out.  Let’s watch!!!

BW Unlimited Charity Fundraising is a North American Charity Fundraising Leader in a “One Stop Shop” convenient setting.  The expert fundraisers at BW Unlimited Charity Fundraising can consult & coach you and your committee to have an incredible event which sells out year after year after year while guiding you through the myriad of fundraising pitfalls.  To learn more, contact us at www.BWUnlimited.com.