Over the
past several months, we have broken records for our business, helping more
charities than ever. We are helping more
charities plan, manage & host events than we ever have. But with this, especially as we transgress
our great country, we are faced with several issues which plague
charities. Most of the problems arise
from not being educated and still believing in the various myths that still
exist.
Charities,
or I should say the people who make up the charity and actually planning their
next fundraiser, tend to live in a “Fantasy Land.” It’s not their fault, you must understand but
trying to educate them so that they not only better understand the “Reality of
Charity Fundraising” is harder than trying climb Mount Everest backward in a "Speedo and flip flops."
Charities
don’t want to believe that the items donated to them are not going to bring
full value (aka Retail Value). The
refuse to believe it – in fact, while I am often am talking to them about their
fundraising, they stare blankly back at me with a dazed look on their
face. The reality is that they never go
back and look to track what the items they had at their event, actually did or
how they performed.
Sadly,
charities (I am truly talking about the people) don’t think when seeking
donated items, what kind of items they should be going after. And, here is where you want to rip my head
off, don’t truly care about the business who donated the item, they only care
about how much money they could possibly make from the sale of it. How do I know? Because I use to be the “Donation King.” I had it down to a science. But then when I really figured it out…that is
when I became a Donation God!!!
Are you
ready for a dose of reality? Are you
sure? Before I go into it, let me tell
you a little story. I was helping a
charity at an event which they had donated some very high end art. In fact, they brought in the artist from out
of the country – six (6) in total – all from South America. The artists insisted that it had to be
displayed in a very high trafficked area with amazing visibility of the
artwork. Understand that the event was
very high end and the place, high end as well.
But…I know the reality of the reality.
I asked the artist if there were “Reserves” on the art which they said
there were none. I explained to the
Artist what may happen and they obviously disagreed with me. The pieces ranged (retail mind you) from
$7,000.00 to $15,000.00 Retail – original art.
Because they wanted the art to be prominent, I ensured that everyone
could see it and it was the centerpoint.
This same art took up the majority of the Live Auction. Again, I asked them if they would be upset if
it did not receive high bids, they laughed and shook their heads as if I was
telling a joke. Well during the live
auction as I began to sell the art, the room fell silent (can you hear the
crickets?). The highest bid for the art
was $350.00 for a $15,000.00 piece of art.
Then at the end of the evening, one of the buyers tried to back out of
the bid so that he could buy items from us (our No Risk Auction Items – Mike Tyson
autographed Boxing Trunks and a Sugar Ray Leonard/Roberto Duran dual signed
Boxing Glove). The artists were
devastated but came over to me after the event and thanked me for educating
them while asking if they should ever do it again – I told them no.
I could provide
you with example such as when a donor was present at an event and the item
which his business (which he was the owner of) donated an item worth $900.00
and it sold for $45.00 – he walked out immediately after seeing it sell for
that amount furious.
Ladies &
Gentlemen, I am sorry if you think differently, but Auctioneers are not
Magicians. We auctioneers cannot turn
water into wine or make money fly magically out of people’s pockets. Not one auctioneer in the world can. You have to provide people with items or
experiences that they would want.
Unfortunately, in the example above with the Artists, our Decor items
sold higher than their original art – I find that sad.
Furthermore,
charities must market the items which they have and will be available to bid
on. Facebook and email newsletters are
perfect for this. But putting people in
a room and expecting them to bid on stuff just because…doesn’t happen.
Another myth
– this one will probably sting so gear up – people do not bid on items at your
charity fundraiser because they are helping your charity. This is 100% false. What is true is this – they bid on items that
are attractive, that they want. The
items that get the most bids are Hard to find items, things they have never
seen before or Travel Experiences. If
this weren’t true, why do people get buyers remorse and try to return the items
the following day? Charities tend to
think people walk in the door blind folded with a stack of $100 bills in their
pockets and just throw it up in the air…wherever it lands is what they are
going to buy and say “Well it’s for charity” – That is totally false and those
days are over.
Be smart
about what you are doing, be strategic when seeking donations and then market
your donations as much as humanly possible.
Use Facebook religiously to market your event and the items available.
Something
else very important – why is it acceptable to pay a venue for food & drinks,
a florist for floral arrangements but not to use consigned items and travel on your
live and silent auction? I’ll leave you
with that thought.
If you would like to learn how seek and get incredible donated items while ensuring the donors are happy by the result and how to also absolutely ensure that those items bring an amazing amount of money - or if you would
like to learn more about how to host a successful charity fundraising event and
how to plan your fundraising platforms such as the Live & Silent Auction
effectively, contact us at www.BWUnlimited.com,
we would love to help you exceed your fundraising goals.
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