In order to take your local small scale fundraiser to a nationally known event, you first have to build a "brand."
Brand identity is what you see in the following logos: Under Armour, Nike, McDonald's etc.
In terms of a charity fundraising event, identify what image you wish to be clearly associated with the event. Then build your marketing platforms around that image.
That brand must remain consistent through out everything you do.
A real life example is the upcoming Blues Brothers Bash being held in support of the Prince George's County Police Foundation and the Prince George's County Police Department K9 Section. The brand for this event is the Blues Brothers.
That imagery is maintained first in the event flyer then in the T shirts and event tickets.
This consistency will build immediate brand recognition for the event.
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