#1 – Local
People attend local charity fundraising events with items donated by local
businesses – The donated items are NOT exciting since guests can easily go to
the store themselves.
#2 – Donated
items are only bringing 1/8 to 1/2 of Retail in Silent or Live Auctions across
North America. People attending charity
events are looking for a “Deal.”
#3 – Time spent,
gas etc. to get an item donated that only brings 1/8 to 1/2, is simply not
worth it.
#4 – The two
(2) most common donated items at charity fundraising events are Gift Baskets
& Gift Certificates. The facts
surrounding these two (2) common items are:
a. No one gives Gift Baskets for holiday
presents. More than “Several” baskets
begin to blend together like “Zebra” in a herd.
b. No one will pay or bid full retail at
a charity event for a Gift Certificate.
If they wanted to purchase one, they would go to business and purchase
it. These are commonly given as gift’s.
c. These two items are best utilized in
a Raffle setting, which guarantee ten (10) times retail.
#5 – Donated
items are often presented in Silent and Live Auctions year after year. As an example “John donates the use of his
Vacation home.” The very first year that donated vacation home is presented for
auction, it receives the maximum audience and interest. Based on that success, the charity will
present it again and again. With each passing time its presented, the audience
and the bid amounts goes down and down, which is far less exciting.
#6 –
Businesses donate items based on the following facts:
a. Someone a part of the charity, knows
the business owner
b. The business knows the charity and
supports the charities mission
c. Someone from the charity is standing
in the business requesting a donation – it’s hard to say no when someone is
standing in front of you asking.
d. Marketing – the business wants to be
marketed in front of your guests.
#7 – Fact: Businesses are overwhelmed with charities
asking for them to donate items. If the
business donates, the items are commonly items which are not selling in the
stores. Businesses will not donate items
which have a high probability of selling in their respective businesses – they have
to worry about keeping their doors open and paying their bills.
#8 – The absolute
best method for success for donated items is in a raffle setting – guaranteeing
to bring ten (10) times retail. People
love to win. They will sooner purchase a
raffle ticket for $10.00 before placing a $10.00 bid.
Why BW
Unlimited Charity Fundraising Charity Auction Items (aka No Risk Auction Items)
are successful:
#1 – Charities have absolutely No Risk with using the items - they are guaranteed profit. BW Unlimited Charity Fundraising will pay to ship the items to your fundraising event and if they do not sell, profiting your charity, BWU will also pay to ship the items back - no up front fees of any type. No Cost just Profit.
#2 - Keeping
in mind that donated items come from local businesses to the fundraising event,
having exciting hard to find items which are not available at retail, creates
excitement and spurs on higher bidding.
#3 –
Charities are instructed to mark up the “Cost to Non Profit” 20%. With just one bid, charities are guaranteed
to profit more than the highest bid on donated items.
#4 – No matter
how high the bids go, charities keep 100% of the profit.
#5 –
Charities can create a “Buzz” surrounding the event based solely on the items
available which can be marketed through various formats (i.e. EveryEventGives.com Ticketing platform, Facebook etc).
#6 – The items
are not available at retail and are only provided by BW Unlimited Charity
Fundraising to charities all across North America.
#7 – Having items
which guarantee profit, relieves the time from seeking donations for weeks or
months.
#8 – BW Unlimited
Charity Auction Items support higher bidding for higher profile donated items.
#9 – Many of
the items can be sold in multiples, allowing charities to double, triple etc.
their profit.
#10 – Having high
profile items will assist in ticket sales for people wanting to attend your
event.
#11 –
Sponsors or Donors can underwrite or sponsor the cost of the items.
Professionals such as Doctors, Lawyers, consultants, Realtors are never asked
to donate – however, with these items, they can underwrite the cost to nonprofit.
#12 –
Charities commonly profit two times the cost to nonprofit or much more. These items commonly inspire “Bidding Wars.”
#13 – By utilizing
Charity Travel Packages, charities will create excitement by having VIP
packages that are not sold at retail.
They can sell them in multiples if there are more than one (1)
competitive bidders. Packages can vary
at the event and can change year to year.
The packages can either include roundtrip airfare or airfare can be
removed depending on the charity’s needs.
Summary:
In order to
be successful with your fundraising attempts, charities must be unique and
present items that most of the charities in their area do not have.
BW Unlimited Charity Fundraising is a North American Charity Leader in a “One Stop Shop”
convenient setting. BW Unlimited Charity
Fundraising offers a wide array of Charity Auction items ranging from
autographed items from Iconic Athlete’s, Celebrities and Musicians. Wall Art/DĂ©cor items from Sports, Celebrity,
Historical….Jewelry and Charity Travel Packages from worldwide Cruises, VIP, Once
in a Lifetime, Concerts, Shows and Vacations to worldwide destinations. To learn more, check out our website at www.BWUnlimited.com and www.CharityTravelPackages.com.
Such an interesting article, I've really enjoyed reading this. I have recently discovered Tony Charalambides fundraising blog, you should check it out!
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