Monday, August 4, 2014

The Charity Auctioneer – Expertise and Entertainment in Action

Charities across the United States want the absolute best result from their Fundraising Events.  Many of these charities take an entire year to plan their events while devoting hundreds of hours to ensure that every possibility has been covered.
During the planning, one of the decisions that they make is who will be their Auctioneer for the Live Auction portion of their event.  While trying to raise as much money as possible, at times, charities will cut corners in an attempt to raise as much money as possible.  However, by doing so, they are actually hurting themselves.  If a charity wants to greatly improve their fundraising dollars, they should consult with a Charity Auctioneer.

Here are a few questions charities should consider when planning this portion of your event:

Should we use a local Celebrity or Politician for our Live Auction?
Across the United States, many charities utilize local Celebrities, Politicians or a well-known from the community to be their “Auctioneer.”  The belief is that due to the fact that they are somewhat famous, charity guests will be both entertained and will bid high.

If charities want and need the best result for their event, they should heavily consider speaking with and utilizing a professional Charity Auctioneer.  Well trained and educated Charity Auctioneers utilize both entertainment as well as their finely honed skills to receive the absolute highest bids for their charity clients.  Just their “Chant” (the way the items are sold, the sound of an Auctioneer) engages the crowd to be a part of the sale of the item.  Furthermore, they are trained and have the experience to spot “possible” bids while understanding how to “Pull” a bid out of some of your guests.  They also know when to continue to seek more bids and when enough is enough.
Why should we use an Auctioneer?

Charities should understand that using a person who is not a trained Auctioneer, can have a negative impact on the event’s end result.  Simply put, would you hire your accountant to be your Lawyer?  I doubt it.  Charities should understand that a qualified, highly trained Auctioneer will provide them the absolute best end result for their event. 
Auctioneers also know the importance of the people in the crowd spotting bids, referred to as "Ring Men."  Ring men are also key to the importance
If you want to hit a home run at your event, then you will need to put a homerun run hitter at the plate. 

Why are Auctioneers the best to use at our charity events?
Auctioneers attend school in order to learn the “Art of the Auction.”  They are trained in every possibility of the Auction process along with the business aspects including state and federal regulations.  These Auction professionals can consult a charity on every aspect of their auction as well as provide a fantastic entertaining atmosphere for your guests.  With the Live Auction fundraising platform being a major part of a charities event, the absolute best result will come from a professional who understands its importance and conducts these types of events on a routine basis.

How can a charity find a great Charity Auctioneer?
BW Unlimited Charity Fundraising can assist with this process.  As North America’s Charity Fundraising “One Stop Shop”, BW Unlimited is a source for all of a charity’s needs.  BW Unlimited is partnered with many great Auctioneers and can direct a charity on who to speak with.  Please visit our "Charity Affiliates" page on our website to see the auctioneers who we have partnered with as well as those who we recommend. 

Go to: to see the Auctioneers and service providers we recommend.

Another valuable source is also the National Auctioneers Association (NAA).  Founded in 1949, the National Auctioneers Association (NAA) is the world's largest professional association dedicated to professional auctioneers. The NAA was built by auctioneers, for auctioneers. Headquartered in Overland Park, Kan., the NAA represents the interests of thousands of auctioneers in the U.S., Canada and across the world.  For more information, go to

While speaking with an Auctioneer, ask them about their charity experience as well as the result from their work with the charities they have worked with.  Speak with charities in your area in order to determine who they have used.
A Charity Auctioneer is very special – they are both Entertainers as well as the experts in regard to properly and successful conducting an Auction.  Auctioneers who especially perform Charity Auctions are the best of both worlds and are the best people to perform this very valuable aspect of your event.

BW Unlimited Charity Fundraising can assist you with finding a fantastic Auctioneer.  BW Unlimited is a leader in Charity Fundraising across North America with the ability to provide a charity with all of your needs in a “One Stop Shop” setting.  BW Unlimited Charity Fundraising was founded on one simple belief “Charity First” with integrity being the cornerstone of our business.  BW Unlimited is known for our wide inventory of “No Risk Auction Items” while only provide 100% Authentic Autographed items – 100% of the time.  We would love to help you with your next charity fundraising event, contact us at – we look forward to helping you exceed your fundraising goals for many years to come.

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