Saturday, March 10, 2018

Why events fail to be successful the 2nd year - Sophomoric Syndrome


There is syndrome, believe it or not, in the charity fundraising world that is symptomatic with groups or volunteers who are successful one year but not the next and here is the reason or cause why it happens -  It’s called the “Sophomoric Syndrome.”  

Wikipedia defines the “Sophomoric Syndrome” as when ones effort fails to live up to the standards of the first effort.
Before we go any farther, ask yourself these questions to determine if you are suffering from the "Sophomoric Syndrome"?

#1 - Are you putting forth the same effort as you did last year?
#2 - Are you posting your event and telling everyone how incredible your event is going to be on the Social Networks such as Facebook?
#3 - Are you talking to all of your friends, the same ones you did last year?
#4 - Are you going out looking for donated items and sponsors as you did last year?
#5 - Are you attending Committee or Team meetings like you did last year?

If you answer NO to any of the above questions, than you need to see a Fundraising Doctor immediately.

A very close friend and former Regional Director of an outdoor charity, Scott Berg, told me about it years ago.  Scott has worked with 100's of volunteer committees and has seen it all while having a wealth of knowledge surrounding committees and fundraising.  What happens is simply this – Let’s say for practical purposes that a charity or group holds an event one year and they work their butts off on it.  Their event is successful (moderately or highly successful) and they sit back proud of their accomplishment.  However, the following year, they have to start over again.

Because they were successful the previous year, they believe that their previous success will allow them to coast with their next event.  They believe tickets will be sold much easier, financial donations will be much easier and getting donations will be much easier to obtain.  Furthermore, each and every team member will also think that the other members of the group will pick up their slack.   In the end, everyone on the team or group slows down.

However, the opposite is true.  Even though everyone knows the event and loved it, the team or committee still must put in the same amount of effort if not more so.   

Furthermore, if the team slows down, the possible guests will not see the same amount of effort and they will react negatively to it by not purchasing tickets.

No one is immune from the “Sophomoric Syndrome.”  However, great leaders will ensure to motivate their team or committee to strive to make their event much much better while encouraging them to get out there and put in the work.

Again, no one is immune.  This even transcends into the business world.  Successful people don’t just sit back and coast because they have reached their goals – not at all.  The opposite is true – in order to be successful, you must work hard to maintain it.  You have to put in the effort to maintain your success and work even harder to keep positive momentum flowing.

Just remember, each year, you have to put forth maximum effort to get maximum results.  Do not let boredom slip in or it will spell disaster for whatever you are trying to accomplish. 

The cure for “Sophomoric Syndrome” is – believe that every year, your event is BRAND NEW again and put the effort into it to ensure its successful.  If not, you will see a marked change when it comes to time to make a deposit into your charities bank account.

To learn more tips, tricks and fundraising success trends, follow us here, on Facebook and watch our video’s.  If we can help you, contact us at www.BWUnlimited.com.

Tuesday, March 6, 2018

If you think its expensive to hire an Expert, wait till you hire an Amateur.


I say this all the time so just like everything I say, its become a part of my script.  The reason it’s became a part of my script is based upon its meaning and importance.  So here it is:

“If you had a bump on your neck with spiders crawling out of it, would you go to your mechanic or a Doctor?  If you were building a house, would you get advice from your Doctor or talk to an Architect or Contractor?  If you had serious legal issues, would you go to your Contractor?”

Obviously, the answer is No – simply No, you would seek the advice of an expert. 
However, when it comes to fundraising, we as charities commonly make the mistake of asking someone with no experience in fundraising and no understanding of it. 

Unfortunately, fundraising is not just something you “Wing” especially if your charity or organization truly needs to raise money to pay for your activities or mission.  Why place something so vitally important in the hands of someone who is not an expert?

Fortunately, there are experts across the country – Charity or Benefit Auctioneers and/or BW Unlimited Charity Fundraising which is truly the only Charity Fundraising Event planning business in the world.  BW does not plan weddings and birthday parties – we only plan fundraising events. 

If you go to an event planner, the event planner will have a background in planning birthdays, weddings and Bar Mitzvahs and they are the experts in their fields.  If you’re getting married, don’t come to BW because we will look back at you with an empty look but we won’t say “Sure, we can do it.”  No, we will tell you to find a wedding planner.

Yes, a Charity Fundraising Event such as a Gala is an event – but the importance of the event is the fundraising capability and result.  Event planners look at the actual event, however, with a fundraising event, the event begins months before with ticket sales and finding financial sponsors.  There are elements inside a fundraising event in regard to the fundraising platforms that you must know and have a depth of knowledge in.  The Why’s and How’s are the most important.

In summary, if your charity truly needs to raise money – seek the help of an Expert, an Expert Fundraiser whether it’s BW Unlimited Charity Fundraising or some other person or company, get the assistance of an expert – don’t leave it in the hands of an amateur. 

There is a very famous saying that is so incredibly true – “If you think an Expert is expensive, wait to you hire an amateur.”

If you, your charity or your organization needs help, please contact us at www.BWUnlimited.com or email me at George@bwunlimited.com.

BW Unlimited Charity Fundraising is a North American Charity Fundraising leader in a convenient “One Stop Shop” setting.  BWUCF is the only full service, charity fundraising event company in the world with an extensive resume in regard to hosting highly successful charity fundraising events.  If we can help you, contacting us is free at www.BWUnlimited.com.

Tuesday, January 30, 2018

How do you get above the crowd noise of charities?

Have you ever been to a stadium with screaming fans, a packed restaurant where you can barely hear or a concert with extremely loud music?  I’m sure you have.  You can’t even hear yourself talk and definitely can’t hear the person next to you. 

Well, what do you think is going on in the charity world?  Now imagine this – can you imagine being at a stadium filled to the top with standing room only and even people in the parking lot, the hallways etc. and all of them add up to 104 million people in one place.  Can you imagine that.  Now add this in – all of them are screaming at the top of the lungs – their screaming would drown out all the other screams until its an unrecognizable roar.  Now, add this, there is some Rockstar standing on the field, surrounded by millions of people and everyone is trying to get his or her attention, it would be impossible to pick out one voice.  But what does that have to do with fundraising?

These are the current statistics of the “Crowd Count” or how many charities there currently are in the United States:

Current registered U.S. Non Profits:    104 Million
Many charities have chapters:              50 Million chapters (*sub charities)
Benefit Fundraising Events:                 50 Million (**non charities)

Total rounded evenly:  200 Million charities – This ladies and gentlemen is your competition.

(* Sub charity means an entity raising money separately to give to the mother charity – NAACP, Ducks Unlimited, Chamber of Commerce etc.)

( ** Benefit Events are events held for a cause such as someone is sick and family and friends are raising money to pay hospital expenses, a house burns down, a storm hits and cause damages)

If there were 10 people involved in each charity, there would be:
2,000,000,000 = 2 Billion people

With all of these charities screaming to potential donors while other charities use their donor money to produce TV Commercials, Ads, in store donation drives etc., how in the world do you get your charity even noticed “Above the Crowd Noise”?

How to get heard above the Crowd Noise

With 200 million charities fighting to get potential donors or supporters attention, many of which are the same fighting to get the same dollar – how do you get noticed?
This is a very real life story and a charity client of ours asked.  So here is the answer whether you like it or not.

The reality of it is this.  People have become “numb” to being asked to donate or hearing this charity and that charity.  So now, they drown them out.  Every single person has their “Pet Charity” or the one they like and support and then they don’t care about the others no matter how hard you try to get their attention.  They just don’t care.

The Solution

About 50% of our clients listen to us in regard to this approach and the other half, well they don’t and their event fails because simply put – they put themselves back in the crowd noise. 

You have to accept the fact that there are other charities out there that are exactly like yours, your forcing people to pick.

So how do you get heard above the crowd noise?  You don’t get in the crowd!!!  You take a completely different approach and here it is.

What do we all have in common?  We all like to eat, well we have to, but we all like to eat, drink and have a great time with our family and friends.  We all like to go to nice places and either win stuff or just relax and have fun. 

When you are advertising or talking about your “Fundraiser”….you DO NOT refer to it as a “Fundraiser.”   When you are posting information about on the Social Networks, you DO NOT talk about your charity!!!  Now I understand that you absolutely love your charity and you do have your supporters, but the goal here is to attract NEW supporters and guests right?

In order to get above the crowd noise, you come at them from the angle of this incredible event with awesome food at a fantastic place, with great items to win, how fun its’ going to be, the live and silent auction and raffles if you plan to do them.  You take that approach.  Everyone loves a great party right?  Well, tell them about this great party you are having…not the charity.

You may disagree but the events we plan, manage and host that our clients do exactly what we tell them routinely have over 500 people there.  It’s all about building excitement, building “Hype.”

You have to use a very descriptive “WOW Factor” description when talking about your event in order to gain their attention.  Furthermore, you need to post and repost and repost over and over again.  Albert Einstein proved that people need to see something seven (7) times before they react.

Be excited, give them the WOW factor and not “It’s going to be great, good food, drinks etc.  Wanna buy a ticket?”

Follow my advise and watch what happens…success!!!


BW Unlimited Charity Fundraising would love to help you plan, manage and host your next event and give it the “WOW Factor” it deserves.  Contact us at www.BWUnlimited.com.