How many
years did you spend in School with College included? How many training sessions for your work have
you attended? Unbelievably, most charity
event planners are unaware of the fact that their guests need to be trained and
educated on how your event is different from the other charity events they have
attended.
When you are
planning your next event, take into account that you and your charity is
actually planning the following fundraiser.
With each event, your guests will get familiar with your fundraising
strategy as well as the quality of the event itself.
An example
of this is when your guests see that you have Charity Travel Packages available
but were unprepared to bid on them.
Commonly, if you ask your guests, they will tell you that they will be
ready the next time. Your guests will
learn just how great your event is from attending the last one.
However, you
still have to keep them guessing. You
have to “Step it Up” each and every time with a better venue, different meal
plans and definitely different and better items and experiences for your guests
to bid on.
With this in
mind, your event will become the “Standard” for all other events around you to
follow. By improving the event, year
after year, and the other events will always one step behind you. What this takes in commitment and time as
well as a plan.
The first
year is the foundation of what is to come.
The venue, the food and the items should be your focus at the
beginning. At this initial event, you
will attract guests who will see just how fantastic it is. This will allow you to introduce Sponsorship
opportunities at your 2nd year event as well as give you the
opportunity to sell more tickets and get higher quality donated items. While following your plan, the 3rd
year is when you will see the fruit of your labor.
Begin today
with forming a plan for success. If you
would need assistance to form this plan and put it into action, contact BW
Unlimited today at www.BWUnlimited.com. We would love to help.
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