Tuesday, January 2, 2018

"You gotta spend money to make money"

As I begin to write this, I have to remind myself to stay as respectful as possible.  However, as my blood begins to boil and my head hits my hands, I asked myself “Why do charities think and do business the way they do?”  Or “Why don’t the people who work for charities and are planning fundraisers think like normal business men and women?”  You would think by now, that charities or fundraisers would already understand this important fact but obviously they still think opposite of what is true.  As it seems, charity fundraising is the only place where people believe that uneducated people, non-professionals are adequate for this endeavor.

The reason I am saying this is something that I deal with on a constant basis.  Nearly every single day, I am confronted with someone who works with or for a charity who believes they know how to effectively and successfully raise money.  Then, when I hear just how much money they raised, I only sit back and shake my head. 

“Why don’t they ask for help?”  “Why don’t they want to hire someone who understands what is needed?”  “Why don’t they use common sense?” 

Just this morning, I received a call from a charity looking for help with items for their event.  Obviously, I told them that would be easy and we could help them with everything they could possibly want and more.  But then I asked if they were having a Live Auction.  The person on the other side of the phone said “Yes and we are having Bid-Pal.”  So, of course I asked “Do you have an auctioneer?” 

This is where I nearly fell out of my chair – the answer was “No, we can’t afford it.”  So, hold on, you can afford Bid Pal which will not make you a dime, it just makes bidding easier but when it comes to having someone, a professional who is incredibly crucial in your fundraising success, you can’t afford that.  I attempted to explain but she just wouldn’t listen. 

Ladies & Gentlemen – it’s now 2018.  Fundraising has changed drastically.  Are you an educated fundraiser?  Do you know what the difference between success and failure?  Do you know how much money you should raise and how to raise it?  If you don’t, you need to consult with a professional. 

Successful fundraising is crucial to your survival.  Having someone stand up in front of everyone and “Act” like an auctioneer is like asking your mechanic to take out your Appendix.  You would never let someone perform something very important for you if they weren’t a professional!!! 

Why in the charity fundraising world is this simple thought completely backward to how charities plan and conduct their fundraising business?

Anyone planning a charity fundraiser should understand that there are 104 Million charities in the United States.  The beginning – the absolute beginning of successful fundraising is $100.00 Net per guest.  That means if you have 300 people, you should at the very least profit $30,000.00.  Do you or have you even hit that mark?  Don’t lie to yourself….did you hit it or at the very least get within a few hundred dollars of it?  The last place you should scrimp is in the planning and execution of your fundraising event. 

As with most charities, people are asked once a year to plan a fundraiser.  Normally, they just repeat what happened last year without knowing last year’s result.  Or they copy one they attended previously without knowing their result either.

Please heed my advice – whether it be BW Unlimited Charity Fundraising or one of the many incredible Charity Auctioneers across our great nation such as Renee Jones, Jeff Manning or Shelly St. John,  etc. - please hire a professional please.

As professional fundraisers, we want your event to be incredibly successful for you and your charity.  Plus we also want to have the ability to help you make it successful. 

We, BW Unlimited Charity Fundraising, study successful fundraising 24 hours a day, 7 days a week, 365 days a year.  What you may think is successful or might be successful maybe exactly opposite of what is successful. 

Have you ever heard the term “You gotta spend money to make money”?  Well, that statement is so true – it’s the difference between a windfall of fundraising dollars raised and a yard sale.

We would love to help you plan, manage and host an incredibly successful, highly profitable fundraiser.  Go to our website and contact us, we would love to meet with you and discuss how we can help.  Go to www.BWUnlimited.com.

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