Hamster Wheel Fundraising - www.BWUnlimited.com

Have you ever watched a hamster running on a wheel?  When I do, I wonder if the poor little hamster thinks he or she is actually going somewhere.  Or worse yet, if the little hamster even realizes that the harder it runs, the harder it works to get somewhere, it is actually doing the opposite – going nowhere fast with a lot more work and energy.

What does this have to do with fundraising?  Lately, I have seen people working their butts off holding endless fundraising events.  They spend endless hours planning different fundraising events, trying to raise as much funds as possible – which is a very honorable trait.  

However, what they fail to realize is that with each fundraiser they host, their audience grows less and less.  So the harder they work to fundraise time and time again, like the hamster on the wheel, the less they make. 

How do I know this?  Because I am running on a wheel myself.  Why am I you ask?  Because people know who I am and how many events BW Unlimited Charity Fundraising does.  In fact, I am asked all the time by our clients if I can get people to attend their events – impossible.  But I can tell them how to for their own event. 

With each fundraising attempt a charity or cause conducts, they are marketing to the same people or supporters.  Their supporters only have so much money to give, its reality – in fact “The Reality of Charity Fundraising.”  Also, each time you announce a fundraiser, the “luster” of what you’re doing or trying to do gets less and less.  People start to ignore the charity because they are constantly being asked to donate, buy something or attend a fundraiser of some type.

With that, the actual charity now begins to work harder and harder to try to raise the funds.  Furthermore, with each fundraising event (because they are coming constantly), your charities image will get hurt.  Why?  Because the same people are constantly being asked to donate, buy something or attend an event. 

How do you fix this?  Plan one BIG fundraising event each year, which we call an “A” Event.  Then, a smaller fundraiser six months out, which we call the “B” event.  Put all effort into planning your “A” event which are commonly Gala’s or some type of large Event.  With all of your effort going to that one big event, people will not be overwhelmed with constantly being asked to donate.  You will see a much higher return with a lot less effort. 

Ask yourself this; are you ready to climb off the wheel?

BW Unlimited Charity Fundraising a North American Charity Fundraising leader in a “One Stop Shop” convenient setting.  Even though BW Unlimited is known for our Charity Auction items, we also assist charities all across North America with successful event planning, management and hosting of their events.  With all the pitfalls charities go through during the planning stages, BW Unlimited Charity Fundraising guides Non Profits down the Road to Successful fundraising - check out our Event Services page.  If you would like to learn more about how we can help you, please contact us at www.BWUnlimited.com, we look forward to helping you.