Charitable Giving Grew 4.9% In 2013

We all love to read good news, but great educational news is even better.  Forbes Magazine just published an article reporting that charitable giving is up 4.9% from 2013 and gave the credit to On Line Giving and a strong Social Media presence.

With the 2008 recession having a major impact on Non Profit’s (NPO’s) across North America, many small charities were forced to close their doors.  Why did that happen? 

The reason many charities had to close their doors was due primarily to strong, educated charities understanding the need for change.  They began to educate themselves on how to professionally market themselves through social media outlets such as Facebook and Emails blasts. 

These charities also focused on how to effectively fundraise.  With an eye on their local area and the recession’s negative effects on businesses, they began to effectively strategize on how to approach their fundraising efforts through a more of a professional approach. 

Formerly, they relied heavily on Grants, however, the recession also ended many of these.  The financial donations they were receiving also began to slow while donated items for the fundraising events were harder to receive and the quality of the items also fell.

These charities began to employ Event Planners and seek out higher quality items through businesses such as BW Unlimited Charity Fundraising for items that had a higher appeal.  They also began to place the ability to receive donations on-line and also sell tickets to their events via an on-line outlet.

The most common trait that all of the successful charities share is the fact that they continually educate themselves on how to approach fundraising based solely on what is happening across the country.  They listen to their supporters while searching out ways to gain more support. 

The recession was and still is a great way to learn about how to approach successful fundraising in the future.

 

BW Unlimited Charity Fundraising is a Charity Fundraising Leader across North America in a “One Stop Shop” setting assisting both large charities and smaller ones.  BW Unlimited assists Schools, teams, Charities of all sizes from Maryland to Alaska each year – 1400 events a year.  The BW Unlimited Charity Fundraising staff constantly monitors both positive and negative fundraising trends in order to consult our clients through the myriad of fundraising pitfalls.  BW Unlimited Charity Fundraising offers a host of “No Risk Auction Items” such as Autographed Memorabilia that is 100% authentic, 100% of the time.  BW Unlimited is the only provider utilizing 3^rd Party Authenticators from the world’s most reputable Autograph Authenticators – JSA & PSA/DNA.  BW also offers an incredible inventory of Charity Travel Packages including Once in a Lifetime and Vacation destinations worldwide.  BW Unlimited Charity Fundraising would love to help you and your charity with your next fundraising event.  Contact us at www.BWUnlimited.com.