I hope you’re reading this
and honestly listening to my advice. So,
let me give you a very real life scenario.
You ask a business to donate and they tell you it’s retail. Volunteers think that’s the price it’s going
to bring at their event. But the reality
is, it’s only going to bring 1/3 of the value.
This is “Reality of Fundraising” ladies and gentlemen.
No one attends a charity
event looking to purchase a “Tax Preparation” or “Life Coaching Sessions.” They will always do bad. Items which are not “Exciting” will always
crash and burn. What is the most
important issue to understand is, what will that tell the Donor? I have seen Donor’s get up and leave the
event because they were angered how little their item went for.
Another issue is, I have seen
many times charities listing the retail value of an item both with the item and
prior to it in their inventory.
Charities are under the false impression that because the item or items
retail for a price, that that is what it will or should bring in the Auction –
FALSE. If you list the retail price with
the item, you are telling the possible donors to not bid anywhere near that –
EVERYONE IS LOOKING FOR A DEAL.
Also, understand that when
businesses donate an item to you, they are more times than not giving you items
that are not selling in their stores. Be
smart about what you’re going after, just because it’s donated doesn’t mean it’s
good. The last thing you want to have is
an auction that looks like a “Yard Sale” or “Flea Market.” Keep in mind how the donor will feel if the
item brings very little or doesn’t sell.
There are definite ways to
ensure that you and your charity receives “Top Dollar” and more for donated
items. If you would like to learn how,
contact us today at www.BWUnlimited.com.
BW Unlimited Charity Fundraising is a North American Charity Fundraising leader in a “One Stop Shop”
convenient setting. BW Unlimited Charity
Fundraising can help you plan, manage and host your next charity fundraising
event so that your event is the best it can possibly be. There are many mistakes novice fundraisers
make while planning their fundraisers, BW Unlimited Charity Fundraising will
direct you around all the pitfalls to a very successful event. Contact us at www.BWUnlimited.com.
